Scottish Routes has appeared in an article in The Scotland on Sunday newspaper (28/02/10). Having been initially reticent to become involved in the use of social media for business, Scottish routes have been commended in the paper for their clever use of sites such as Twitter and Facebook.
The article highlights that social media is a highly cost effective way of reaching a large target audience. Scottish Routes have realised that it is not just potential customers on these sites, but also other like-minded Scottish businesses.
As Scottish tourism aims to become more sustainable in the future, partnership working is what is required. Scottish Routes has recognised that, if the business is to keep growing sustainably, partnering with other organisations and companies is vital. Social media use has enabled Scottish Routes to find others with the same ethos of quality, customer care and attention to detail that has become synonymous with the company over the last six years.
The full article can be found at http://scotlandonsunday.scotsman.com/business/Michelle-Rodger-Closed-mentality-harms.6090838.jp
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